For skin clinics with a team.

Before: around £19K a month with a team of 3, diaries fully booked from morning to evening, and still empty spots she had to pay her team for.

Today: £98,230 a month with the same team of 3, and only 3 treatment appointments a day per team member.

And she's no longer busy with her clinic 24/7.

Big dreams

She was always ambitious, driven and ready for the next level.

She really wanted to grow to £100K a month.

She was convinced the only way to get there was to keep creating more space in the diary and to keep growing her team. And that was exactly what held her back, because a bigger team means higher costs: more revenue, but not necessarily more left over at the bottom line.

She wanted to work only with clients who truly want the best of the best and give her clinic carte blanche.

She wanted more revenue and more profit, and she wanted to grow without making her team any bigger.

AND she wanted to stop being busy with her clinic 24/7.

So she tried to grow the way the industry told her to:

  • She kept her team's diaries booked back to back, with 6 to 8 clients a day per team member, and the clinic open on Saturdays too.
  • Her team had to "advise and sell" retail after every treatment, because 50% of her revenue came from retail.
  • Her team took extra training, like lymphatic drainage and orthomolecular skin therapy.
  • She had a strict 48-hour cancellation policy.

And yet her diaries looked like this: a £300 treatment, followed by a £95 treatment, followed by an empty spot.

  • Clients cancelled or rescheduled at the last minute, of course just outside the 48 hours. Her team got paid 100% for every hour, but she only made money when a client was on the table. So the diaries had to stay back to back with barely any room between clients, and one late client put the whole day under stress. Her revenue was never predictable.
  • Her team didn't like selling, and clients weren't always happy with it either. With half of the revenue depending on retail, there was constant stress and she never knew what the month would bring.
  • Her staff costs were high, so there was little profit left, and the pressure to keep wages as low as possible was always there.
  • And what most clinic owners forget: a team of 3 has to earn the wages of 4, because the owner's salary has to come from somewhere too.
  • Her team had invested in extra expertise, but clients didn't see the added value. So she started to believe she needed different clients.
  • And on every day off and every holiday, she was still busy with her clinic.

The industry told her:

"This is what running a successful skin clinic with a team looks like."

It isn't.

Not if you want to build what comes next.

The result?

  • The same team of 3, with only 3 treatment appointments a day per team member.
  • Diaries where every appointment brings in maximum revenue and profit, without paying her team for empty spots.
  • Her prices x5, without anyone saying "that's too expensive."
  • The ROI on her equipment x10. Plus she now only buys equipment based on her long term investment plan
  • Retail sales as a bonus and only what clients really need. Her team no longer has to sell after every treatment.
  • Her team gets paid for their expertise, not just for the hours they are treating. A team that easily earns its own wages and hers.
  • Clients who truly want the best of the best and give her clinic carte blanche in every single appointment
  • Clients who no longer reschedule or cancel unless it's a real emergency, without 101 reminders.
  • Built-in client retention, because every client makes a long-term commitment from the very start. And the continuation is almost automatic
  • Clients who see her team even more as THE experts
  • Time between appointments that is gets paid for. Making working days a lot less stressed for her team where they have time to fully prepare before the client walks in. And adding less stress for customers when they’re accidentally run late.
  • Growth without a bigger team resulting in a easy to manage skin clinic, even with continues growth in both revenue and profit
  • Higher profit margins = being able to pay her team above minimum wage and give them a future with each their own personal growth plan
  • Days off and holidays without losing income and without being busy with her clinic 24/7.

This didn't happen overnight. But step by step, her clinic changed completely.

And no, she didn't hire more people. She didn't become a personal brand, and she didn't become an educator either.

What she does differently now is run her clinic as a Skin Clinic 2.0: The Next Generation Skin Clinic.

And that makes a whole world of difference.

A Next Generation Skin Clinic runs differently:

  • Your revenue doesn't depend on retail or on how well your team sells.
  • Your growth doesn't depend on more appointments or more staff.
  • Your prices aren't set by your hours or costs.
  • Your clients commit until they get results.
  • Your clinic runs without you being busy with it 24/7.

Skin Clinic 2.0 is for you if:

  • You run a skin clinic with a team.
  • You're confident in the results your team creates.
  • You want to grow without a bigger team — and without being busy with your clinic 24/7.
  • You're no longer willing to build your clinic by the old industry playbook.

Are you ready to build what comes next?

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